Super Bowl Beer Snack Upgrade: Why Nibb-its Beat Potato Chips

If you’re doing the Super Bowl right, you’ve got three things covered:

  1. The game

  2. Cold beer

  3. A snack that doesn’t ruin the night

Potato chips try to be that snack… but they usually leave you feeling greasy, heavy, and “why did I eat half the bag?” halfway through the second quarter.

That’s why more people are grabbing Yick Lung Nibb-its Twists—a corn-based snack with a lighter, crisp crunch and bold seasoning that plays perfectly with beer and game-day energy. (And yes… they absolutely make you reach for another sip.)

Why Nibb-its + Beer Just Works

Beer nights need a snack that:

  • stays crunchy

  • doesn’t feel heavy

  • keeps the table reaching back into the bowl

  • pairs cleanly with bold flavor

Nibb-its are airy and crisp (not dense like potato chips), so you can snack longer without that “brick in your stomach” feeling. That lighter feel is exactly why they’ve become a go-to for bar munchies, game nights, and social hangs.

The “Thirsty for More Beer” Effect (Yes, It’s Real)

Here’s the not-so-secret truth: the best bar snacks don’t fill you up—they keep you engaged.
Nibb-its do that because:

  • the crunch is light and addictive (corn expands during cooking)

  • the flavor hits clean and evenly (seasoning sticks beautifully to corn)

  • you don’t get that oily fatigue you get with chips

Translation: people snack longer, hang longer, and order another round.

The Super Bowl Snack That Doesn’t Hijack the Main Event

Potato chips can overpower the whole vibe: greasy fingers, heavy feeling, “I’m done eating” too early.

Nibb-its keeps it fun:

  • easy to share

  • easy to keep munching

  • easy to keep drinking

  • easy to keep cheering

It’s the snack that stays in the background doing its job—making the party better.

A Hawaii Original—Upgraded by Customer Demand

Yick Lung has been part of Hawaii’s snacking culture for over 100 years, and Nibb-its isn’t some random new product. It’s a local favorite that we improved because Hawaii asked us to.

When we first reintroduced Nibb-its, we tested a softer formula. Customers wanted bigger crunch and stronger flavor, so we switched to a corn-based twist for a cleaner crunch and better flavor absorption… and we rolled out our EXTRA FLAVOR upgrade.

Want to Help Choose the Next Flavor?

We don’t build products in a boardroom—we build them with real snackers.

✅ Join the Yick Lung Taste Council
You’ll get early access to new batches, limited drops, and taste tests before the public.

Click to Join our YICK LUNG Taste Council

For Sports Bars & Restaurants (Yes, This Is For You Too)

If you run a bar, you already know the right snack increases dwell time and drink sales.

Nibb-its are a lighter-feeling, corn-based alternative to potato chips that keeps guests snacking without getting heavy or greasy.

Want to test Nibb-its in your bar without a big commitment? Grab our Bar Trial Kit and see how customers respond.

Send a request: snacks@hawaiischoice.com

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