Why Health-Conscious Snackers Are Choosing Nibb-its Over Potato Chips

If you love snacking but hate feeling greasy, heavy, or guilty afterward… there’s a better choice sitting right on the shelf. And no, it’s not another potato chip. It’s a lighter, crunchier upgrade that health-minded snackers across Hawaii are already reaching for — Yick Lung Nibb-its.

When you walk down the snack aisle or sit down at your favorite bar, it’s easy to fall back on the same old potato chips. They’ve been around forever, and we all know what they taste like. But today’s consumers want more than “just another chip.” They want something that satisfies without weighing them down — something flavorful, fun, and better aligned with how they actually want to feel after snacking.

That’s exactly why Yick Lung Nibb-its Twists are becoming the go-to choice for a new generation of health-conscious snack lovers.

A Lighter Crunch You Can Actually Feel Good About

Potato chips may be tasty, but they’re also dense, oily, and famously easy to overdo. After a few handfuls, you feel the heaviness — and sometimes the regret.

Nibb-its are made from corn, giving them a uniquely airy, crisp texture that feels light instead of greasy. You get all the crunch and flavor you crave with none of the sluggish feeling that comes with traditional chips.

They’re the perfect snack for:

  • Game nights

  • Movie binges

  • Bar munchies

  • Road trips

  • Midday cravings

A crunch that satisfies, without the “I shouldn’t have eaten that much” aftermath.

Corn: The Better Base for Modern Snacking

Corn has several natural advantages that make Nibb-its a smarter, cleaner-feeling choice:

• Less greasy than potato chips
Corn expands during cooking, creating a crisp texture without soaking in oil like sliced potatoes do.

• Easier on your stomach
The lighter composition makes Nibb-its easier to enjoy in larger portions without that heavy, weighed-down feeling.

• No sharp edges
Unlike kettle chips that can scrape the inside of your mouth, Nibb-its have a smooth, airy crunch.

• Better flavor delivery
Corn doesn’t compete with seasoning. Whatever flavor you add — BBQ, Li Hing, spicy blends — you taste it clearly and evenly.

Flavor That Pops — Without Going Overboard

Health-conscious snackers often look for bold flavor without excessive salt, oil, or artificial intensity. Nibb-its strike that balance perfectly.

Corn’s neutral flavor allows seasonings to shine.
Every bite tastes clean, crisp, and evenly coated — not masked by oil.

Your taste buds get what they want.
Your body stays happy with what you chose.

A Snack That Fits Today’s Lifestyle

People are choosing foods that support energy, not sap it.
They want snacks that fit into real life — active schedules, social settings, and mindful eating habits.

Nibb-its deliver on all fronts:

  • Light enough to enjoy anytime

  • Crisp enough to satisfy real cravings

  • Bold enough to make you choose them again

  • Fun enough to share without hesitation

They fit the modern “I want to feel good after I snack” mindset.

Perfect for Bars & Social Experiences

Bars love Nibb-its for one simple reason:
They pair flawlessly with drinks.

Where potato chips get heavy fast, Nibb-its stay enjoyable and easy to munch on throughout the night. Customers snack longer, stay longer, and enjoy the overall experience more.

If there were ever a snack designed for social energy, Nibb-its is it.

A Hawaii Original, Modernized for Today

Yick Lung has been part of Hawaii’s snacking culture for over 100 years.
Nibb-its isn’t just a product — it’s part of our food identity.

We’ve taken a local favorite and evolved it for today’s health-conscious consumers, delivering a snack that feels familiar, nostalgic, and better all at once.

It’s everything people love about chips… without everything they don’t.

The Bottom Line

If you want a snack that is:

  • Light, not greasy

  • Crunchy, not heavy

  • Flavorful, not overpowering

  • Fun to eat, not fatiguing

  • Shareable, not guilt-inducing

Then Yick Lung Nibb-its Twists are your new favorite upgrade from the ordinary potato chip.

Snack smarter.
Snack happier.
Snack the Yick Lung way.

How We Improved Nibb-its: A Quick Story From the Owner


Note that our entire latest batch in stores have EXTRA FLAVOR, even if you don't see this sticker on the bag.

When we first reintroduced Yick Lung Nibb-its to Hawaii stores, our original formula was made with wheat. It gave the twist a softer bite, and we assumed the new generation preferred a lighter, more subtle flavor.

We were wrong — and our customers weren’t shy about letting us know. People wanted:

  • a bigger crunch,
  • a stronger flavor,
  • and something that felt lighter and easier to enjoy.

So we went back to the drawing board.

Today’s Nibb-its are made from corn, which gives:

  • a cleaner crunch,
  • better flavor absorption,
  • and a lighter feel that doesn’t sit heavy in your stomach.

And because customers asked for a bolder taste, we added our signature EXTRA FLAVOR upgrade — the same one you now see proudly printed on our newer packaging.

We improved Nibb-its because Hawaii asked us to. And we’re just getting started.

Your feedback made Nibb-its what it is today. If you want to help shape our next flavors, textures, and products — join the Yick Lung Taste Council.

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